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Marketing
and the MLS
Marketing
is important to getting a property sold too. But
realistically, if your property has been in the multiple listing
service for some time,
even if the marketing has not been what you
hoped for, real estate agents still had access to your property's
details.
Agents could still tell their buyers (and probably
did) about your
property, show your property, and write offers for your property.
But it didn't happen. Usually, the number one reason is
the asking price.
Your competition has priced their property for
what the market will bear for their location, property type,
condition and
features. To sell in a reasonable time period. And there is more and more competition coming on the
market all the time.
Imagine
this: You need to buy cases of cola for your store.
What's your choice?
Cola "A" current
price is $108 per case. Good taste, proven winner.
Cola
"B" - current price is only $109 per case. The bottles are
more stackable and very clean. Virtually the same great taste
as "Cola A". Are you interested? Why not?
It's just one more dollar per case.
Cola "C"
offers even more "features" for only $110 per case.
The special label design
is clean and modern, an added secret ingredient provides extra fizz
- which cost the company "a mint" to do, and it tastes
very much like the competition. Are you interested? Why
not? (Remember
it has the special label and "extra fizz" ingredient and now the bottles will be
steam cleaned prior to being sold.) Besides, due to some hard
luck and unforeseen circumstances the company could really use just a little more money.
Just a little bit more for so much more! How can you pass it
up? Are you interested? Why not? It's just two more
dollars per case.
Everyone
wants to believe they have the nicest, the best, the most desirable
home on the market and yours may truly be in this category.
Beauty
and perceived value is definitely in the eye of the buyer though,
and is based on their wants and needs.
Buyers,
for anything, will almost always pay more for something they really
want, feel is a better value, or makes them feel good - physically
and emotionally.
The market will tell you if it agrees the asking price
for what you have to offer (location, amenities, size, etc.) and you
need to listen or you'll be sitting there
month after month after....
We
all wish we could pull "just a little more money" from the
sale.
But that "little bit" could be all it takes to sway a
buyer toward another property.
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