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Our first step is to
determine as best we can why your property didn't sell. Then take
corrective measures to maximize your property's salability.
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The Price is Right
Most
of the time a property doesn't sell because the asking price is more
than what a willing, capable buyer wants to pay for it, for whatever
reason. This has been proven over and over again by the number
of expired listings on the market every year. Year after year.
In just about every case, the listing price keeps coming down until
it's sold - more proof that over-pricing hurts you in the long run.
Given enough time, with appreciation the market will catch up with
your asking price. But how long do you really want to wait for
the market to "catch up" to you?
Sellers
and agents are always testing or pushing the envelope to see how
much they can sell for. In part, this is how property's
appreciate over time. Someone tries a higher price than what's
been sold and it works, especially in "hot markets".
But usually, there are limitations based on the laws of supply and
demand.
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